Hi Fashion (often stylised as Hi-Fashion) are an American electro pop duo, consisting of Jen DM and Rick Gradone. The band’s music features electronic, upbeat pop songs, many with ironic and humorous lyrics. DM and Gradone are both originally from New York but both are now based in Los Angeles. Currently, Hi Fashion has released two Eps, their debut, “Sprechen Sie Hi Fashion?” and 2013 follow up “You Are Gorgeous.”

Gradone and DM met in a gay bar in New York city where he flirted with DM, thinking she was a man

The band’s style is most noted in their music videos for their singles, demonstrating a lavish and outlandish fashion style, also strongly mirrored in their live performances. Many of the clothing items are made by the band themselves.

http://theworldofhifashion.com/